After 12 years together, Nike and LeBron James have decided to take their relationship to the next level. The company has signed the Cleveland Cavaliers to what sources tell ESPN is its biggest-ever single-athlete deal and its first lifetime deal for any athlete. The "lifetime relationship" will deliver "significant value... Nike Signs First-Ever Lifetime Deal
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After 12 years together, Nike and LeBron James have decided to take their relationship to the next level. The company has signed the Cleveland Cavaliers to what sources tell ESPN is its biggest-ever single-athlete deal and its first lifetime deal for any athlete. The "lifetime relationship" will deliver "significant value... Share This!
