Given his genetic inheritance, it’s no wonder Romeo Beckham has a penchant for posing in high-profile advertisements.

The handsome son of David and Victoria Beckham is taking his second ride on the Burberry-go-round as he’ll star in the forthcoming Holiday 2014 campaign.

Over the weekend, Burberry posted a behind-the-scenes shapshot from the photoshoot and initial feedback has been positive, with one follower commenting, “So bloody cute.”

To see the entire spread we’ll have to wait until November, and there’s no telling who else Burberry recruited to accompany Romeo!