It’s no secret that ladies swoon wherever he goes, and David Beckham looks especially desirable in a new photo spread for H&M.

The English soccer star took to his Facebook page to post pictures of himself sporting the offerings of his new underwear collection.

Along with the steamy images, Becks added the caption, “Here are a few campaign shots from my latest H&M range. More to come this week…”

And based on the shots, it stands to reason that Goldenballs’ profile will receive a record number of page views as fans eagerly look for updates!