Tom Brady, quarterback for the New England Patriots, and husband of Brazilian supermodel Gisele Bundchen, is the new face and feet of UGGS.

In an effort to push its mens line, UGGS signed Brady as a spokesperson. The first commercial will air on national television on Sept.12 on Monday Night Football.

Additional ads featuring Brady include print, billboard, and digital

UGGS are a unisex style of sheepskin boots, clogs and slippers. They are extremely popular among teens and women. The suede and furry shoes have been recognized as a fashion trend in the United States since 2000. Many female stars have been photographed wearing them, including Sarah Jessica Parker, Kate Hudson and Pam Anderson.

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