Be warned, Budweiser have gone and done it again. The beer giant has only gone and produced another minute long emotional roller-coaster in their latest campaign ahead of this month's Super Bowl, and there are two familiar faces returning for the ride.
Yup, the horse and the puppy are back! Following yesterday's monstrous Go Daddy advert, which was thankfully pulled from TV following protests from animal rights groups, Budweiser have unveiled their puppy's similar journey only this time we can all have a good cry into our morning cups of coffee as our pooch is welcomed home with open arms.
In the aptly titled Lost Dog, the adorable golden lab accidentally finds himself whisked off in the back of a truck before he escapes in the middle of nowhere. To the romantic cover of I'm Gonna Be (500 Miles) by Sleeping At Last, the heroic puppy battles through storms and the night to make the long journey home until he's stopped in his tracks by a grizzly lonesome wolf. After a genuine ten seconds of terror, we can all breathe an enormous sigh of relief because the pup's trusted side kick and best pal, the horse comes to save the day with an army of stallions to fend off the beast.
After days of searching for his beloved dog, the cowboy Don Jeanes, who you may recognise from a string of Budweiser commercials, looks out of his window to see his puppy race home trailed by his very own security team of horses. Honestly, emotional just doesn't even cut it.
The clip follows on from last year's Puppy Love, which had us in a similar blubbery mess ahead of the 48th Super Bowl.
Yesterday, NBC confirmed they had sold out their entire ad space for Sunday's big game for a record cost of $4.5 million per second. The figure is quite a stretch from the $3.5 million in 2012 and slightly more than the $4 million in 2013. But with coverage of the Super Bowl never dipping below an audience of 105 million in the past five years, which last year set a TV ratings record, you can expect everyone will pay whatever it takes to get their name up during this weekend's match.
So far our favourite Super Bowl ad this year has to be T-Mobile's hilarious clip starring reality goddess Kim Kardashian, who turns out is actually a bit of a comedy queen underneath it all. In it, The Keeping Up With The Kardashians star basically takes the micky out of her selfie obsession and her prized derriere in a mock appeal to "save the data". Check it out below.
The Super Bowl XLIX is expected to smash previous viewing figures this Sunday with NBC providing additional live coverage online for the first time ever. Katy Perry will also be bringing her out of this world set to the University of Phoenix Stadium, Glendale, Arizona for the prestigious half-time show.
