Kim Kardashian may have broken the internet with her greased up full frontal shoot in Paper magazine this week, bit one thing that won't be damaged by the stunt is her image. The Kardashian's brand will only go from strength to strength say marketing experts who predict that Kim is going to make some serious cash from the shoot, which has been on the forefront everyone's lips all week. Whatever your opinion is on the controversial cover, the point is we all have an opinion and we're all going to be talking about Kim and her giant peach for a long, long time.
Kim Kardashian's brand is Kim Kardashian herself,” wrote Quartz business news' Jason Lynch. “This week really capped how brilliant she is at marketing Kim Kardashian and keeping Kim Kardashian relevant.”
While others have tried and foiled, the reality star's nude pics have only propelled the superstar from astronomical levels of fame to Interstellar levels of fame in a matter of days. Sure, she's not without her critics but we're going to guess that the Paper magazine cover will go down as one of the most iconic of all time. Had you ever heard of Paper magazine before this week? Well, you certainly have now.
Kim's butt has never been bigger (Instagram)
“We have actors going to drama school, and musicians honing their craft for years and Kim drops her clothes, and suddenly all we care about is Kim,” said Rob Shuter of VH1'a The Gossip Table. And he's right. In a beautifully constructed plot, baring her bum on Tuesday and the rest on Wednesday Kim quite literally knocked us all out with her stellar campaign, topping her bottom shoot with her own full-frontal.
“She has become a master of staying at the front of the news cycle,” Shadow PR owner, Lisette Sand-Freedman said the star. “She is a new type of celebrity, and with that comes the challenge of breaking down traditional barriers of what celebrities are supposed to do, and finding new ways to keep the public talking.” Which we certainly have. Kim's been the hottest topic on Twitter and Google all week. Three days on and we are still writing about it. In fact we've never written so much on Kim and that really is saying something.
The reality star literally broke the internet with her deriere (Instagram)
Mean Hartman from the Red Peak Youth branding agency explained: “She represents the living contradiction of the generation: Freely sharing the private details of our day-to-day lives, but only through carefully chosen hashtags, selfies and tweets. She is an expert at courting controversy and keeping herself in the news, but always for the benefit of her elevating her brand.”
So there you have it. The experts have spoken and it looks like whether you are disgusted, appalled, in awe or indifferent; it looks like Kim Kardashian and her money maker are going to be in our lives for a very long time.
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