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Green Bay Packers daughters model new NFL women’s fashions



Good news, ladies: The days of the “shrink it and pink it” approach to Green Bay Packers women’s apparel are over.

When the NFL first introduced its clothing line for female fans a decade ago, it was all about taking a standard-issue, guy-sized Packers jersey, shrinking it to fit a woman, dying it pink and bedazzling it. But in the last three or four years, the league has taken a much more savvy and sophisticated approach to a line that leans more flexible everyday fashion and less game day-only gear.

With 44 percent of all NFL fans women, NFL Women’s Apparel now includes everything from jerseys cut to a woman’s body, yoga pants and animal print burnout tees to sparkly flip-flops, bangles and high-end designer bags.

“It’s apparel you can pair with your jeans, your blazer, your skirt,” said NFL spokesman Joanna Hunter.

“You can wear it to the stadium, you can wear it to the Resch Center.”

To tout the versatility of its expanded offerings to the 43.5 million women who watched the Packers beat the Pittsburgh Steelers in Super Bowl XLV this year, the NFL has again recruited the help of the wives and daughters of coaches and team executives to model the clothes in an ad campaign that will span the pages of Vogue to Sports Illustrated.

For the first time, Packers president and CEO Mark Murphy’s three daughters, Emily, Anna and Katie, are featured “rocking their Super Bowl XLV pride” in Packers tees. The ad — which includes the tagline “Green Bay Gear. Golden Style.” – is set to debut Oct. 11 in Lucky magazine.

Two other ads featuring Packers coach Mike McCarthy’s daughter, Alex – one with Chicago Bears chairman George McCaskey’s wife Barb and another with Megan Rooney, wife of Pittsburgh Steelers chairman Dan Rooney — will come later in the campaign.

The pairings of Alex, a student at the University of Kansas, with women affiliated with fierce Packers rivals the Bears and Steelers is hardly coincidence. This year’s campaign is built around a rivalries them, whether sibling (in the Murphy sisters’ case), divisional or geographical.

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