Rebecca Black is well aware that she’s more of a punch line than a respected artist.

But that’s why the 13-year old has followed up her much-maligned debut single, “Friday,” with “My Moment,” a more mature track that tackles the topic of bullying and online hatred.

“I wanted people to able to take me seriously because I felt like this would be the right thing to do,” Black told MTV of the song selection. “I wanted to start building what could be a really great career, but this industry, it’s so unpredictable: You could be the big thing for a month or four months, and then kind of fall off the face of the planet. And I felt my whole team kind of felt like it was a great way to put me here for an amount of time.”

“My Moment” is the lead single from Black’s upcoming album. It will be released next month and feature only five tracks.

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